한국어


2017 . 11  
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30
: (Sat Nov 18, 2017)


druckerinstitute



2012.11.22 17:19

There’s No Place Like Home

?

단축키

Prev이전 문서

Next다음 문서

+ - Viewer Up Down Comment Print Files
?

단축키

Prev이전 문서

Next다음 문서

+ - Viewer Up Down Comment Print Files

Do it yourself, Home Depot said to Chinese customers. Go ___ yourself, said Chinese customers to Home Depot.

 

Several years ago, when Home Depot set up 12 stores in China, it had high hopes of winning over Chinese to the joys of hands-on home improvement. Today, only seven of the big-box stores remain, and, according to a recent report in The Wall Street Journal, those will all be closed soon. A Home Depot spokeswoman told the Journal, “The market trend says this is more of a do-it-for-me culture.”

 

For such a successful company, this was an unusually large misstep. What could have happened?

 

Our best guess is that Home Depot saw the building and home-buying boom in China and decided to make a big investment right away, early on, to grab market share among the country’s burgeoning middle-class.

 

To some extent, this strategy made good sense. As far back as the late 1960s, Peter Drucker was seeing a convergence in global tastes and buying habits. “Imperceptibly there has emerged a world economy in which common information generates the same economic appetites, aspirations and demands—cutting across national boundaries and languages and largely disregarding political ideologies as well,” he wrote in The Age of Discontinuity. “The world has become, in other words, one market, one global shopping center.”

 

Still, Drucker never felt that customers in location A would necessarily behave as customers do in location B. Going multinational always required, in Drucker’s view, intense research into local variances.

 

For instance, in Management: Tasks, Responsibilities, Practices, Drucker mused on the difficulties Sears would face by expanding into new countries. “Sears would have to learn to apply the same basic approaches and principles quite differently in different markets and different cultures,” he warned.

 

As much as Drucker viewed globalization as an unstoppable force, he never lost sight of the difficulty of creating satellites. Local conditions differ greatly, even within small geographic areas. As Drucker put it in Managing in the Next Society, “What works in St. Louis usually doesn’t work even in Kansas City, let alone New York in Los Angeles.”

 

He might have added Shenzhen.

 

Do you think global consumer tastes are converging, or should retailers be as cautious about expanding abroad as they might have been 50 years ago?

 

 

 

 

  1. Something Ventured, Nothing Gained?

    If you feel the urge to pour your money into a venture-capital-backed, high-tech startup, you might first consider whether you’re better off playing a corner bet in roulette. The Wall Street Journal reported recently on research by a senior ...
    Date2012.11.22 Views7356 file
    Read More
  2. What Peter Drucker Would Be Reading

    Recent selections from around the web that, we think, would have caught Peter Drucker’s eye: 1. More Direct Reports Make Life Easier: How many direct reports should you take on? Traditionally, the accepted range among most professionals has ...
    Date2012.11.22 Views6023 file
    Read More
  3. If Self-Management Is Such a Great Idea, Why Aren’t More Companies Doing It?

    In his latest column for Forbes online, Drucker Institute Executive Director Rick Wartzman writes about a recent visit to Morning Star, a tomato producer and processor described by Harvard Business Review as “the world’s most creatively mana...
    Date2012.11.22 Views4435 file
    Read More
  4. Eight is Enough

    Peter Drucker may not have been quite this rigid, but he would have been close. “We want to cut to the chase,” writes Kevin Starr in the Stanford Social Innovation Review, “and the tool that works for us is the eight-word mission statement.”...
    Date2012.11.22 Views3466 file
    Read More
  5. Regarding the 47 Percent

    Who’s a maker and who’s a taker? That’s been the discussion of the week following the release of a video clip of Republican presidential candidate Mitt Romney, who told supporters that 47% of Americans would be voting for Barack Obama no mat...
    Date2012.11.22 Views6067 file
    Read More
  6. Why Eric Holder, Despite an Inspector General Report Clearing Him in the “Fast and Furious” Investigation, Still Failed the Test of Leadership

    “Captains are responsible for what happens on their watches.” — Peter F. Drucker, 1976
    Date2012.11.22 Views4348 file
    Read More
  7. There’s No Place Like Home

    Do it yourself, Home Depot said to Chinese customers. Go ___ yourself, said Chinese customers to Home Depot. Several years ago, when Home Depot set up 12 stores in China, it had high hopes of winning over Chinese to the joys of hands-on home...
    Date2012.11.22 Views4404 file
    Read More
  8. What Peter Drucker Would Be Reading

    Recent selections from around the web that, we think, would have caught Peter Drucker’s eye: 1. Phasing Out Fannie Mae and Freddie Mac: Is It Being Done Responsibly? Not many of us have warm feelings for Freddie or Fannie, but they’ve been a...
    Date2012.11.22 Views4284 file
    Read More
  9. Joe’s Journal: On Learning How to Learn

    “Managing oneself is a REVOLUTION in human affairs. It requires new and unprecedented things from the individual, and especially from the knowledge worker. For, in effect, it demands that each knowledge worker think and behave as a chief ex...
    Date2012.11.22 Views4982 file
    Read More
  10. Competitive Edge

    Forget the recession. At least for a moment. According to Harvard Magazine, the “real problem, obscured by this acute, cyclical downturn, may be a long-term erosion of competitiveness in a more challenging global economic era.” The United St...
    Date2012.11.22 Views3711 file
    Read More
Board Pagination ‹ Prev 1 2 3 4 5 6 7 8 9 10 ... 12 Next ›
/ 12

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 취소

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

(우)463-400 경기도 성남시 분당구 판교로 255번길 64 아이코닉스빌딩 3층
☎ 02-563-0005 FAX 02-562-0002
Copyright (c)Copyright 2010 NPI All rights reserved. All Right Reserved.
XE Login