English


2019 . 7  
Su Mo Tu We Th Fr Sa
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
: (Wed Jul 24, 2019)


druckerinstitute



?

Shortcut

PrevPrev Article

NextNext Article

+ - Viewer Up Down Comment Print Files
?

Shortcut

PrevPrev Article

NextNext Article

+ - Viewer Up Down Comment Print Files

This piece is the first of what will be monthly contributions to the Drucker Exchange by Brand Velocity, an Atlanta-based consulting firm that is putting Peter Drucker’s ideas into practice at major corporations.

 

You may have heard the (hopefully untrue) story of the little boy caught feeding birdseed to his cat.  When asked why, he replied that it was because that was where his canary was.

 

This story can be applied to successful innovation. Peter Drucker taught us that innovation is the only true source of profits, and requires simultaneously doing new work, doing current work better and stopping work that should no longer be continued. It is the opposite of feeding birdseed to struggling, or more-than-struggling, canaries. Doing all three things at the same time is the foundation for sustainable reinvention.

 

As the result of these three actions, value can be systematically created by serving current customer needs better and improving products and services over time.

 

There are many innovation success stories. One is Trader Joe’s. The grocery chain not only has cachet; it offers good value and a unique experience selling its array of products to satisfy the distinct tastes of its customers. It achieves this by constantly adding items to—and cutting items from—its inventory. Innovation is a staple at Trader Joe’s, and the company has made its reputation by making shopping for food a cultural event.

 

The Coca-Cola system has also practiced Drucker-like innovation over the past few years. Coca-Cola Enterprises discontinued its U.S. bottling operations, the Coca-Cola Co. integrated those assets with its North American unit to make improvements, and through its non-carbonated acquisitions and creation of a new FreeStyle fountain platform, added new products and services that were needed by its customers. It has truly innovated the Drucker way by stopping, improving and starting—all at the same time.

 

So, what can be learned at your company? Through Drucker-based reinvention, your company will benefit from translating your vision into a clear direction that customers can see, a focused product and service offering that customers prefer, an efficient operating system that customers depend upon, and meaningful human relationships that customers trust.

 

The key to success? Don’t feed birdseed to your cat.  It’s much better to innovate the Drucker way by stopping what’s not working, building upon what is, and creating new products and services that your customers are asking for.

 

—Jack Bergstrand

 

 

 

 

  1. A Single-Minded Focus

    Today, we intend to pass along a business tip that’s more specific than usual: Create a business that caters to unmarried women in the Middle East. The reason is that singlehood is on the rise in that part of the world—and, for that matter, ...
    Date2012.11.22 Views2811 file
    Read More
  2. Labor Pains

    A new episode of “Drucker on the Dial” is available today. Host Phalana Tiller talks with Henry Farber, a professor of economics at Princeton University and author of several landmark studies on the declining stability of employment. Tiller ...
    Date2012.11.22 Views2212 file
    Read More
  3. Are You Feeding Birdseed to Your Cat?

    This piece is the first of what will be monthly contributions to the Drucker Exchange by Brand Velocity, an Atlanta-based consulting firm that is putting Peter Drucker’s ideas into practice at major corporations. You may have heard the (hop...
    Date2012.11.22 Views2057 file
    Read More
  4. Is Profit Too Important to Share?

    Ford Motor has a new chief executive on the way—so who will it be? To be sure, current chief Alan Mulally has to exit first, and that’s not likely to happen until sometime next year, but, according to the The Wall Street Journal, speculation...
    Date2012.11.22 Views2249 file
    Read More
  5. What Peter Drucker Would Be Reading

    Recent selections from around the web that, we think, would have caught Peter Drucker’s eye: 1. The Disappearing COO and the Evaporating Talent Pool: If you’re a COO, you could well be on your way to being an endangered species. Stephen A. M...
    Date2012.11.22 Views2891 file
    Read More
  6. How to Consult Like Peter Drucker

    In his latest column for Forbes online, Drucker Institute Executive Director Rick Wartzman writes about Peter Drucker’s approach as a management consultant. “Why was Drucker so in demand?” Wartzman asks. “What made him so good?” “For starter...
    Date2012.11.22 Views2059 file
    Read More
  7. The Oink, Oink Economy

    The trough can be a delightful place, provided you’re one of the diners. The trouble is, it’s not so delightful for the rest of us. Americans have had to watch as their taxpayer money has gone to subsidize agriculture, favored energy produce...
    Date2012.11.22 Views3915 file
    Read More
  8. Why a Turnaround Isn’t Auto-matic

    Even if you only tuned in to the Democratic convention this week for 30 seconds, you probably heard a reference to President Barack Obama’s rescue of the American auto industry—and the 1 million-plus jobs that have been saved as a result. Vi...
    Date2012.11.22 Views2538 file
    Read More
  9. In Praise of Praise

    Here’s this month’s piece from neuroeconomist Paul Zak. For those who might dismiss some of our thinking as the “soft side” of management, Paul puts “hard science” behind it. Generation Y may be the most coddled generation of Americans, acco...
    Date2012.11.22 Views1822 file
    Read More
  10. A Job—But Not a Living

    Just when we were feeling lousy because so many Americans remain out of work, we ran across this grim fact: Many of those who’ve been lucky enough to find a job in recent years are barely making any money. “A majority of jobs lost during the...
    Date2012.11.22 Views2171 file
    Read More
Board Pagination ‹ Prev 1 2 3 4 5 6 7 8 9 10 ... 12 Next ›
/ 12

Designed by sketchbooks.co.kr / sketchbook5 board skin

나눔글꼴 설치 안내


이 PC에는 나눔글꼴이 설치되어 있지 않습니다.

이 사이트를 나눔글꼴로 보기 위해서는
나눔글꼴을 설치해야 합니다.

설치 Cancel

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

Sketchbook5, 스케치북5

(우)05855 서울특별시 송파구 송파대로 167 테라타워 B동 1009호
☎ 02-563-0005 FAX 02-562-0002
Copyright (c)Copyright 2010 NPI All rights reserved. All Right Reserved.
XE Login